Specification points

Cambridge Cambridge International AS & A Level Travel & Tourism 9395

78 points in 7 topics, with Cambridge's codes and titles.

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

1 The changing nature of travel and tourism

1.1 Reasons people travel
1.2 Types of tourism
1.3 The changing structure of the travel and tourism industry
1.3(a) Components
1.3(b) Changes

2 Travel and tourism destinations

2.1 Types of destination
2.2 The changing appeal of destinations to different external customer types
2.2(a) Elements of destination appeal
2.2(b) Different external customer types
2.3 Changes in travel choices, including by more sustainable means
2.3(a) To destinations
2.3(b) Around destinations

3 Trends in travel and tourism

3.1 Changing global tourism flows
3.1(a) Changing global tourism generating and receiving areas
3.1(b) Factors affecting global tourism flows
3.2 The growth of sustainable tourism
3.2(a) Types of sustainability
3.2(b) Reasons for the growth of sustainable tourism
3.3 Sustainable tourism in practice
3.3(a) Ecotourism products and services
3.3(b) Responsible and ethical tourism
3.3(c) Sustainable management of tourism facilities
3.3(d) Impacts and attitudes

4 Customer service in travel and tourism

4.1 How travel and tourism organisations serve customers and meet their needs
4.1(a) External customers
4.1(b) Internal customers
4.2 The importance of quality customer service
4.2(a) For travel and tourism organisations
4.2(b) To customers
4.3 Ways of assessing customer service quality

5 Planning and managing a travel and tourism event

5.1 Working in a team
5.1(a) Team working
5.1(b) Organising meetings
5.2 Choosing the event
5.3 Producing a business plan for your travel and tourism event
5.4 Preparing for the event
5.5 Running the event
5.6 Evaluation and recommendations

6 Destination marketing

6.1 Defining the tourism market – market research and analysis
6.1(a) Aims of market research and market analysis
6.1(b) Market research: advantages and disadvantages of each research method and their reliability
6.1(c) Market analysis tools and techniques
6.1(d) Market segmentation (target customers)
6.1(e) Visitor profiling
6.1(f) Product positioning
6.1(g) Reviewing the marketing mix
6.2 Building a destination brand
6.2(a) Reasons for branding a destination
6.2(b) Characteristics of an effective destination brand
6.2(c) Creating a brand identity
6.2(d) Planning the launch of the brand
6.3 Communicating the destination brand
6.3(a) Stakeholders in destination branding
6.3(b) Communication methods used to raise awareness of the destination’s brand identity
6.3(c) Different media used to communicate the destination’s brand identity
6.4 Challenges in branding destinations
6.5 Monitoring the effectiveness of the destination brand
6.5(a) Methods used to monitor the effectiveness of the brand
6.5(b) Key Performance Indicators (KPIs) / measures of success

7 Destination development and management

7.1 Organisations involved in destination management, their roles and priorities
7.1(a) Governments, Ministries, National Tourism Organisations (NTOs)
7.1(b) Local authorities, regional tourism organisations
7.1(c) Non-Governmental Organisations (NGOs)
7.1(d) Commercial organisations
7.2 Developing and managing destinations
7.2(a) Destination management activities
7.2(b) Objectives of tourism development and management
7.3 Impacts of tourism
7.3(a) Economic impacts
7.3(b) Environmental impacts
7.3(c) Sociocultural impacts