Cambridge Cambridge International AS & A Level Travel & Tourism 9395 · 6.2

Building a destination brand

Code: 6.2
In: 6 Destination marketing
Course: Cambridge International AS & A Level Travel & Tourism 9395
Board: Cambridge

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

Points under 6.2

6.2(a) Reasons for branding a destination
6.2(b) Characteristics of an effective destination brand
6.2(c) Creating a brand identity
6.2(d) Planning the launch of the brand

Points in 6 Destination marketing

6.1 Defining the tourism market – market research and analysis
6.2 Building a destination brand
6.3 Communicating the destination brand
6.4 Challenges in branding destinations
6.5 Monitoring the effectiveness of the destination brand