Cambridge Cambridge International AS & A Level Travel & Tourism 9395 · 6.1
Defining the tourism market – market research and analysis
- Code
- 6.1
- In
- 6 Destination marketing
- Course
- Cambridge International AS & A Level Travel & Tourism 9395
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points under 6.1
- 6.1(a) Aims of market research and market analysis
- 6.1(b) Market research: advantages and disadvantages of each research method and their reliability
- 6.1(c) Market analysis tools and techniques
- 6.1(d) Market segmentation (target customers)
- 6.1(e) Visitor profiling
- 6.1(f) Product positioning
- 6.1(g) Reviewing the marketing mix
Points in 6 Destination marketing
- 6.1 Defining the tourism market – market research and analysis
- 6.2 Building a destination brand
- 6.3 Communicating the destination brand
- 6.4 Challenges in branding destinations
- 6.5 Monitoring the effectiveness of the destination brand