Cambridge Cambridge International AS & A Level Travel & Tourism 9395 · 6.3

Communicating the destination brand

Code: 6.3
In: 6 Destination marketing
Course: Cambridge International AS & A Level Travel & Tourism 9395
Board: Cambridge

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

Points under 6.3

6.3(a) Stakeholders in destination branding
6.3(b) Communication methods used to raise awareness of the destination’s brand identity
6.3(c) Different media used to communicate the destination’s brand identity

Points in 6 Destination marketing

6.1 Defining the tourism market – market research and analysis
6.2 Building a destination brand
6.3 Communicating the destination brand
6.4 Challenges in branding destinations
6.5 Monitoring the effectiveness of the destination brand