Cambridge Cambridge International AS & A Level Travel & Tourism 9395 · 6

Destination marketing

Code: 6
Topic of: Cambridge Cambridge International AS & A Level Travel & Tourism 9395
Course: Cambridge International AS & A Level Travel & Tourism 9395
Board: Cambridge

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

Points under 6

6.1 Defining the tourism market – market research and analysis
6.2 Building a destination brand
6.3 Communicating the destination brand
6.4 Challenges in branding destinations
6.5 Monitoring the effectiveness of the destination brand

Topics in 9395

1 The changing nature of travel and tourism
2 Travel and tourism destinations
3 Trends in travel and tourism
4 Customer service in travel and tourism
5 Planning and managing a travel and tourism event
6 Destination marketing
7 Destination development and management