Cambridge Cambridge International AS & A Level Travel & Tourism 9395 · 6.2(b)
Characteristics of an effective destination brand
- Code
- 6.2(b)
- In
- 6.2 Building a destination brand
- Topic
- 6 Destination marketing
- Course
- Cambridge International AS & A Level Travel & Tourism 9395
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points in 6.2 Building a destination brand
- 6.2(a) Reasons for branding a destination
- 6.2(b) Characteristics of an effective destination brand
- 6.2(c) Creating a brand identity
- 6.2(d) Planning the launch of the brand