Cambridge Cambridge International AS & A Level Travel & Tourism 9395 · 6.5
Monitoring the effectiveness of the destination brand
- Code
- 6.5
- In
- 6 Destination marketing
- Course
- Cambridge International AS & A Level Travel & Tourism 9395
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points under 6.5
Points in 6 Destination marketing
- 6.1 Defining the tourism market – market research and analysis
- 6.2 Building a destination brand
- 6.3 Communicating the destination brand
- 6.4 Challenges in branding destinations
- 6.5 Monitoring the effectiveness of the destination brand