Specification points

WJEC Level 3 Applied Extended Certificate in Tourism 4803QX

146 points in 9 topics, with WJEC's codes and titles.

Codes and titles are read by a script from WJEC's published specification and have not been checked by a person. What each point covers is in the specification itself: WJEC’s specification.

1 Unit 1: The Global Tourism Industry

1.1 Sectors of the tourism industry
1.1.1 The different sectors that make up the tourism industry and their functions
1.1.2 Infrastructure to support tourism
1.1.3 Customer-facing technology
1.2 Tourists and motivations for travel
1.2.1 Types of tourists
1.2.2 Tourist motivations
1.2.3 Traditional and global audience segments
1.3 Structures and interrelationships in tourism
1.3.1 Public, private and voluntary organisations
1.3.2 Interrelationships
1.3.3 Integration
1.4 The value of tourism to the economy
1.4.1 Visitor numbers
1.4.2 Value of tourism to the economy
1.4.3 Employment in the industry

2 Unit 2: Wales as a Tourist Destination

2.1 The tourism industry in Wales
2.1.1 The appeal of Wales as a tourist destination
2.1.2 Tourism facilities in Wales
2.1.3 The categories of tourists attracted to Wales and their motivations
2.2 The accessibility of Wales as a tourist destination
2.2.1 Transportation hubs
2.2.2 Communication networks
2.2.3 Impacts and implications surrounding accessibility
2.3 Issues that impact tourism in Wales
2.3.1 Economic
2.3.2 Environmental
2.3.3 Socio-cultural
2.4 Trends and priorities for the visitor economy
2.4.1 Trends
2.4.2 Wales’s core offer
2.4.3 Priorities for the visitor economy

3 Unit 3: Managing the Customer Experience

3.1 Factors that influence customers
3.1.1 Customer expectations and experience
3.1.2 Skills and qualities needed to deliver excellent customer experiences
3.1.3 The impact of skills and qualities when creating a customer centred culture
3.2 Setting standards for the customer experience through policies, procedures and legislation
3.2.1 Importance of consumer policies and legislation
3.2.2 Policies and legislation for a customer-centred culture
3.2.3 Implications of noncompliance with policies and legislation
3.3 The importance of delivering and monitoring the customer experience
3.3.1 The benefits of delivering and monitoring the customer experience
3.3.2 Methods of monitoring, measuring and evaluating the customer experience
3.3.3 The impact of reviewing customer experiences on a tourism business
3.4 Delivering and evaluating customer experiences
3.4.1 Demonstrating excellence in customer experiences
3.4.2 Evaluating customer experiences
3.4.3 Reviewing customer experiences and making recommendations for future delivery

4 Unit 4: Global Destinations

4.1 Worldwide destinations
4.1.1 The physical features of travel geography
4.1.2 Characteristics of global tourist destinations
4.1.3 Developed and developing global tourist destinations
4.2 Key tourism features of a destination
4.2.1 The key features necessary for global tourism destinations
4.2.2 Types of global tourist destinations
4.2.3 Impacts on the destination
4.3 Factors that motivate tourists
4.3.1 Motivational factors for visiting global destinations
4.3.2 Barriers to visiting global destinations
4.3.3 Evaluating key motivations
4.4 Developing tailor-made holidays
4.4.1 Understanding niche markets
4.4.2 Components of tailor-made holidays
4.4.3 Developing itineraries for tailor-made holidays

5 Unit 5: Planning, Co-ordinating and Running an Event

5.1 The range and management of events
5.1.1 Different types of events
5.1.2 The requirements to plan, co-ordinate and run an event
5.1.3 The skills required to plan, co-ordinate and run an event
5.2 Planning and preparing for an event
5.2.1 Teamwork
5.2.2 Feasibility of planning and preparing for an event
5.2.3 Event planning and project management
5.2.4 Marketing and promotion
5.3 Running and evaluating an event
5.3.1 Management of running an event
5.3.2 Evaluation of an event
5.3.3 Reviewing personal performance and skills

6 Unit 6: Digital Marketing for Tourism and Events

6.1 The role of digital marketing
6.1.1 The role of digital marketing
6.1.2 Digital marketing technology and strategies used to target customers
6.1.3 The impact of digital marketing
6.2 Legal and ethical considerations for digital marketing
6.2.1 The concerns of using digital marketing techniques
6.2.2 The importance of legal considerations for digital marketing
6.2.3 The importance of ethical considerations for digital marketing
6.3 Planning a digital promotional campaign
6.3.1 The influences on digital marketing decisions
6.3.2 The purpose of market research
6.3.3 Planning a digital promotional campaign
6.4 Creating and reviewing a digital promotional campaign
6.4.1 Selecting a digital marketing method
6.4.2 Creating a digital promotional campaign
6.4.3 Reviewing a digital promotional campaign

7 Unit 7: Employment in Tourism and Events

7.1 Employment opportunities in the tourism and events sector
7.1.1 The different types of employment opportunities available
7.1.2 Responsibilities
7.1.3 Benefits of providing good customer service and sales
7.2 Skills, qualities and qualifications required for the tourism and events sector
7.2.1 Skills and qualities
7.2.2 Qualifications
7.2.3 Employee expectations
7.3 Pathways to a career within the tourism and events sector
7.3.1 Different pathways available in the tourism and events sector
7.3.2 The recruitment and selection process
7.3.3 Ethical and legal considerations in the recruitment and selection process
7.4 Producing a professional digital identity
7.4.1 Reviewing personal skills and qualities
7.4.2 Producing a personal development plan
7.4.3 Producing a professional digital identity

8 Unit 8: Adapting to Change in the Tourism Industry

8.1 The need for tourism development
8.1.1 Adapting to change
8.1.2 Butler’s Tourism Area Life Cycle (TALC)
8.1.3 The role of stakeholders in tourism development
8.2 How tourism is changing
8.2.1 Factors causing change
8.2.2 Issues that cause change
8.2.3 Analysing current changes
8.3 Planning for change in tourism development
8.3.1 Sustainable development
8.3.2 Working towards Sustainable Development Goals (SDG)
8.3.3 Global sustainable development in action

9 Unit 9: Ireland as a Tourist Destination

9.1 The tourism industry in Ireland
9.1.1 The appeal of Ireland as a tourist destination
9.1.2 Tourism facilities in Ireland
9.1.3 The categories of tourists attracted to Ireland and their motivations
9.2 The accessibility of Ireland as a tourist destination
9.2.1 Transportation hubs
9.2.2 Communication networks
9.2.3 Impacts and implications surrounding accessibility
9.3 Issues that impact tourism in Ireland
9.3.1 Economic
9.3.2 Environmental
9.3.3 Socio-cultural
9.4 Trends and priorities for the visitor economy
9.4.1 Trends
9.4.2 Ireland’s core offer
9.4.3 Priorities for the visitor economy