WJEC Level 3 Applied Extended Certificate in Tourism 4803QX · 6.1

The role of digital marketing

Code: 6.1
In: 6 Unit 6: Digital Marketing for Tourism and Events
Course: Level 3 Applied Extended Certificate in Tourism 4803QX
Board: WJEC

Codes and titles are read by a script from WJEC's published specification and have not been checked by a person. What each point covers is in the specification itself: WJEC’s specification.

Points under 6.1

6.1.1 The role of digital marketing
6.1.2 Digital marketing technology and strategies used to target customers
6.1.3 The impact of digital marketing

Points in 6 Unit 6: Digital Marketing for Tourism and Events

6.1 The role of digital marketing
6.2 Legal and ethical considerations for digital marketing
6.3 Planning a digital promotional campaign
6.4 Creating and reviewing a digital promotional campaign