Specification points

OCR GCSE Business J204

38 points in 7 topics, with OCR's codes and titles.

Codes and titles are read by a script from OCR's published specification and have not been checked by a person. What each point covers is in the specification itself: OCR’s specification.

1 Business activity

1.1 The role of business enterprise and entrepreneurship
1.2 Business planning
1.3 Business ownership
1.4 Business aims and objectives
1.5 Stakeholders in business
1.6 Business growth

2 Marketing

2.1 The role of marketing
2.2 Market research
2.3 Market segmentation
2.4 The marketing mix

3 People

3.1 The role of human resources
3.2 Organisational structures and different ways of working
3.3 Communication in business
3.4 Recruitment and selection
3.5 Motivation and retention
3.6 Training and development
3.7 Employment law

4 Operations

4.1 Production processes
4.2 Quality of goods and services
4.3 The sales process and customer service
4.4 Consumer law
4.5 Business location
4.6 Working with suppliers

5 Finance

5.1 The role of the finance function
5.2 Sources of finance
5.3 Revenue, costs, profit and loss
5.4 Break-even
5.5 Cash and cash flow

6 Influences on business

6.1 Ethical and environmental considerations
6.2 The economic climate
6.3 Globalisation