OCR A Level Business H436 · 2.2

Identifying and anticipating customer needs

Code: 2.2
In: 2 Marketing
Course: A Level Business H436
Board: OCR

Codes and titles are read by a script from OCR's published specification and have not been checked by a person. What each point covers is in the specification itself: OCR’s specification.

Points under 2.2

2.2.1 The purpose of market research
2.2.2 Primary market research methods
2.2.3 Secondary market research sources
2.2.4 Sampling methods
2.2.5 Market research data

Points in 2 Marketing

2.1 What is marketing?
2.2 Identifying and anticipating customer needs
2.3 Targeting customers
2.4 The marketing mix
2.5 Sales forecasting
2.6 Technology in marketing
2.7 Measuring marketing performance