Specification points
OCR A Level Business H436
151 points in 7 topics, with OCR's codes and titles.
Codes and titles are read by a script from OCR's published specification and have not been checked by a person. What each point covers is in the specification itself: OCR’s specification.
1 Business activity
- 1.1 What is business activity?
- 1.1.1 Enterprise and business activity
- 1.1.2 Business objectives
- 1.2 Business structure
- 1.2.1 Business sectors
- 1.2.2 Types of business ownership
- 1.2.3 Other forms of business enterprise
- 1.3 Stakeholders
- 1.3.1 Types of stakeholders
- 1.3.2 Stakeholder objectives
- 1.4 Business size and growth
- 1.4.1 Measuring business size
- 1.4.2 Business growth
- 1.5 Scale of operations
- 1.5.1 Factors influencing the scale of operations
- 1.5.2 The influence of scale of operations on a business
- 1.6 Customer journey
- 1.6.1 Stages of the customer journey
- 1.6.2 Customer experience
2 Marketing
- 2.1 What is marketing?
- 2.1.1 The purpose and role of marketing
- 2.1.2 Approaches to marketing
- 2.2 Identifying and anticipating customer needs
- 2.2.1 The purpose of market research
- 2.2.2 Primary market research methods
- 2.2.3 Secondary market research sources
- 2.2.4 Sampling methods
- 2.2.5 Market research data
- 2.3 Targeting customers
- 2.3.1 Market analysis
- 2.3.2 How markets may differ
- 2.3.3 Market segmentation
- 2.4 The marketing mix
- 2.4.1 Product
- 2.4.2 Price
- 2.4.3 Promotion
- 2.4.4 Place/distribution
- 2.5 Sales forecasting
- 2.5.1 Sales forecasting
- 2.6 Technology in marketing
- 2.6.1 Technology in marketing
- 2.7 Measuring marketing performance
- 2.7.1 Measuring marketing performance
3 People
- 3.1 What is human resource management (HRM)?
- 3.1.1 The purpose and role of human resource management (HRM)
- 3.1.2 Ways of working
- 3.2 Organisational design
- 3.2.1 Organisational design
- 3.3 Motivation
- 3.3.1 The purpose of motivation
- 3.3.2 Motivation in practice
- 3.3.3 Employee morale, health and wellbeing
- 3.4 Leadership
- 3.4.1 Leadership
- 3.5 Employer/employee relations
- 3.5.1 Employee participation
- 3.5.2 Trade unions
- 3.5.3 Redundancy and dismissal
- 3.6 Recruitment and selection
- 3.6.1 Recruitment
- 3.6.2 Selection methods
- 3.7 Training and development
- 3.7.1 Training and development
- 3.8 Measuring human resource performance
- 3.8.1 Measuring human resource performance
4 Operations
- 4.1 What is operations?
- 4.1.1 The purpose and role of operations
- 4.1.2 Production
- 4.1.3 Technology in production
- 4.2 Productivity
- 4.2.1 Productivity
- 4.3 Quality
- 4.3.1 Production quality
- 4.3.2 Managing quality
- 4.4 Managing capacity
- 4.4.1 Managing capacity
- 4.5 Inventory
- 4.5.1 Types of inventory
- 4.5.2 Managing inventory
- 4.6 Supply chain management and logistics
- 4.6.1 Supply chain management and logistics
- 4.7 Measuring operational performance
- 4.7.1 Measuring operational performance
5 Finance
- 5.1 What is finance?
- 5.1.1 The role of accounting and finance
- 5.1.2 Financial understanding
- 5.2 Costs, revenue, profit and loss
- 5.2.1 Costs and revenue
- 5.2.2 Break-even analysis
- 5.2.3 Profit and profitability
- 5.3 Budgeting
- 5.3.1 The purpose of budgeting
- 5.3.2 Variance analysis of budgets
- 5.4 Cash flow forecasting and liquidity
- 5.4.1 Cash flow forecasting
- 5.4.2 Liquidity ratios
- 5.5 Sources of finance
- 5.5.1 Ways of raising finance
- 5.5.2 Factors affecting the sources of finance
- 5.6 Financial statements
- 5.6.1 The purpose of financial statements
- 5.6.2 Income (profit and loss) statement
- 5.6.3 Statement of financial position
- 5.7 Measuring financial performance
- 5.7.1 Measuring financial performance
6 External influences
- 6.1 What is the market?
- 6.1.1 What is the market?
- 6.1.2 Factors affecting the market
- 6.1.3 Influence of competition
- 6.2 The global market
- 6.2.1 International trade
- 6.2.2 Multinational business considerations
- 6.2.3 Influence of global contexts on a business
- 6.3 Political, social, economic and technological influences
- 6.3.1 Political influences on a business
- 6.3.2 Economic influences
- 6.3.3 Social influences on a business
- 6.3.4 Technological influences on a business
7 Strategy, risk and managing change
- 7.1 Business planning
- 7.1.1 Business planning
- 7.2 Business strategy
- 7.2.1 The meaning and purpose of business strategy
- 7.2.2 Models for business strategy
- 7.3 Strategic decision making and implementation
- 7.3.1 The process of decision making
- 7.3.2 Strategic decision making
- 7.3.3 Strategic implementation
- 7.4 Investment decisions
- 7.4.1 Investment decisions
- 7.5 Managing risk
- 7.5.1 Risk management
- 7.5.2 Insurance
- 7.6 Change management
- 7.6.1 Causes of change
- 7.6.2 Effects of change
- 7.6.3 Barriers to change
- 7.6.4 Managing and implementing change
- 7.6.5 Monitoring change management
- 7.7 Ethical, legal, environmental and sustainability issues
- 7.7.1 Ethical issues
- 7.7.2 Legal issues
- 7.7.3 Environmental issues
- 7.7.4 Sustainability
- 7.7.5 Environmental, Social and Governance (ESG)