OCR A Level Business H436 · 2.2.1
The purpose of market research
- Code
- 2.2.1
- In
- 2.2 Identifying and anticipating customer needs
- Topic
- 2 Marketing
- Course
- A Level Business H436
- Board
- OCR
Codes and titles are read by a script from OCR's published specification and have not been checked by a person. What each point covers is in the specification itself: OCR’s specification.
Points in 2.2 Identifying and anticipating customer needs
- 2.2.1 The purpose of market research
- 2.2.2 Primary market research methods
- 2.2.3 Secondary market research sources
- 2.2.4 Sampling methods
- 2.2.5 Market research data