Specification points

WJEC Level 3 Applied Extended Certificate in Travel and Tourism 4853QX

150 points in 9 topics, with WJEC's codes and titles.

Codes and titles are read by a script from WJEC's published specification and have not been checked by a person. What each point covers is in the specification itself: WJEC’s specification.

1 Unit 1: The Global Tourism Industry

1.1 Sectors of the tourism industry
1.1.1 The different sectors of the tourism industry and their functions
1.1.2 Infrastructure to support tourism
1.1.3 Use of digital technology
1.2 Tourists and motivations for travel
1.2.1 Types of tourists
1.2.2 Tourist motivations
1.2.3 Traditional market segments
1.3 Structures and interrelationships in tourism
1.3.1 Public, private and voluntary organisations
1.3.2 Interrelationships
1.3.3 Integration within tourism businesses
1.4 The value of the visitor economy
1.4.1 Visitor numbers
1.4.2 Value of tourism to the economy
1.4.3 Employment in the industry

2 Unit 2: Wales as a Tourist Destination

2.1 Tourism in Wales
2.1.1 Visitor experiences in Wales
2.1.2 The types of visitors attracted to Wales
2.1.3 Factors influencing positive visitor experiences in Wales
2.2 Issues that impact tourism in Wales
2.2.1 Economic impacts
2.2.2 Environmental impacts
2.2.3 Socio-cultural impacts
2.2.4 Sustainable tourism management practices
2.3 Crisis Management for tourism in Wales
2.3.1 Crises affecting destinations in Wales
2.3.2 Preparing for a crisis (Preparedness)
2.3.3 Responding to a crisis (Immediate action)
2.3.4 Recovering from a crisis (Post-crisis restoration)
2.4 Trends and targets for the visitor economy
2.4.1 Trends
2.4.2 What makes Wales unique
2.4.3 Targets for the visitor economy

3 Unit 3: Global Destinations

3.1 Worldwide destinations
3.1.1 Types of global tourist destinations
3.1.2 The physical features of travel geography
3.1.3 Characteristics of global tourist destinations
3.2 Why tourists travel to global destinations
3.2.1 Visitor types
3.2.2 Reasons for visiting global destinations
3.2.3 Factors influencing visitors to global destinations
3.3 Impacts of tourism on global destinations
3.3.1 Economic impacts on the destination
3.3.2 Environmental impacts on the destination
3.3.3 Socio-cultural impacts on the destination
3.3.4 Sustainable global tourist destinations
3.4 Developing tailor-made holidays
3.4.1 Understanding niche markets
3.4.2 Components of tailor-made holidays
3.4.3 Developing itineraries for tailor-made holidays

4 Unit 4: Managing the Visitor Experience

4.1 Factors that influence visitors
4.1.1 Visitor expectations
4.1.2 Customer service skills and qualities needed to deliver excellent visitor experiences
4.1.3 The impact of skills and qualities when creating a visitor centred culture
4.2 Setting standards for the visitor experience through regulations and legislation
4.2.1 Regulations and legislation for a visitor-centred culture
4.2.2 Importance of consumer regulations and legislation
4.2.3 Implications of noncompliance with regulations and legislation
4.3 The importance of delivering and monitoring the visitor experience
4.3.1 The benefits of positive visitor experience
4.3.2 Methods of monitoring, measuring and evaluating the visitor experience
4.3.3 Evaluation of visitor experiences in a tourism business
4.4 Delivering and evaluating visitor experiences
4.4.1 Demonstrating excellence in visitor experiences
4.4.2 Evaluating own delivery of visitor experiences
4.4.3 Making recommendations for own future delivery of visitor experiences

5 Unit 5: Planning, Co-ordinating and Running an Event

5.1 The range of events and skills required
5.1.1 Different types of events
5.1.2 The skills required to plan, co-ordinate and run an event
5.1.3 Teamwork
5.2 Planning and preparing for an event
5.2.1 Feasibility of an event
5.2.2 Event planning and project management
5.2.3 Marketing and promotion
5.3 Running and evaluating an event
5.3.1 Running an event
5.3.2 Evaluation of an event
5.3.3 Reviewing personal performance and skills

6 Unit 6: Digital Marketing for Tourism and Events

6.1 The role of digital marketing in tourism and events
6.1.1 The role of digital marketing in tourism and events
6.1.2 Digital marketing strategies used to target visitors
6.1.3 The benefits of digital marketing in tourism and events
6.2 Legal and ethical considerations for digital marketing
6.2.1 The concerns of using digital marketing
6.2.2 The importance of legal considerations for digital marketing
6.2.3 The importance of ethical considerations for digital marketing
6.3 Planning a digital marketing campaign for a tourism or events organisation
6.3.1 The key elements for digital marketing decisions
6.3.2 The purpose of market research
6.3.3 Planning a digital marketing campaign
6.4 Creating and reviewing a digital marketing campaign
6.4.1 Selecting a digital marketing method for a tourism or events organisation
6.4.2 Creating a digital marketing campaign for a tourism or events organisation
6.4.3 Reviewing a digital marketing campaign

7 Unit 7: Employment in Tourism and Events

7.1 Employment opportunities in the tourism and events sector
7.1.1 The different types of employment opportunities available
7.1.2 Career pathways available in the tourism and events sector
7.1.3 Key responsibilities in tourism and events roles
7.2 Understanding the recruitment process
7.2.1 The stages of the recruitment and selection process
7.2.2 Ethical and legal considerations in the recruitment and selection process
7.2.3 Workplace culture and benefits
7.3 Skills, qualities and qualifications required for the tourism and events sector
7.3.1 Skills and qualities
7.3.2 Qualifications
7.3.3 Importance of good customer service and sales
7.4 Preparing to apply for employment in the tourism and events sector
7.4.1 Reviewing personal skills and qualities
7.4.2 Personal development planning
7.4.3 Producing a professional digital application

8 Unit 8: Adapting to Change in the Tourism Industry

8.1 The need for sustainable tourism development
8.1.1 Adapting to change
8.1.2 Butler’s Tourism Area Life Cycle (TALC)
8.1.3 The role of stakeholders in sustainable tourism development
8.2 How tourism is changing
8.2.1 Factors causing change
8.2.2 Issues that cause change
8.2.3 Analysing current changes
8.3 Sustainable development in global tourism
8.3.1 Priorities of sustainable tourism
8.3.2 Understanding Sustainable Development Goals (SDG) in tourism contexts
8.3.3 Global Sustainable Development in action

9 Unit 9: Ireland as a Tourist Destination

9.1 Tourism in Ireland
9.1.1 Visitor experiences in Ireland
9.1.2 The types of visitors attracted to Ireland
9.1.3 Factors influencing positive visitor experiences in Ireland
9.2 Issues that impact tourism in Ireland
9.2.1 Economic impacts
9.2.2 Environmental impacts
9.2.3 Socio-cultural impacts
9.2.4 Sustainable tourism management practices
9.3 Crisis Management for tourism in Ireland
9.3.1 Crises affecting destinations in Ireland
9.3.2 Preparing for a crisis (Preparedness)
9.3.3 Responding to a crisis (Immediate action)
9.3.4 Recovering from a crisis (Post-crisis restoration)
9.4 Trends and targets for the visitor economy
9.4.1 Trends
9.4.2 What makes Ireland unique
9.4.3 Targets for the visitor economy