College Board AP Business with Personal Finance business-with-personal-finance · 2.1.B
Market segmentation and customer profiles
- Code
- 2.1.B
- In
- 2.1 Marketing to Customers
- Topic
- 2 Marketing
- Course
- AP Business with Personal Finance business-with-personal-finance
- Board
- College Board
Codes and titles are read by a script from College Board's published specification and have not been checked by a person. What each point covers is in the specification itself: College Board’s specification.
Points in 2.1 Marketing to Customers
- 2.1.A Collecting customer data
- 2.1.B Market segmentation and customer profiles
- 2.1.C Building customer relationships
- 2.1.D Customer data, privacy and fraud risks