College Board AP Business with Personal Finance business-with-personal-finance · 2.1

Marketing to Customers

Code: 2.1
In: 2 Marketing
Course: AP Business with Personal Finance business-with-personal-finance
Board: College Board

Codes and titles are read by a script from College Board's published specification and have not been checked by a person. What each point covers is in the specification itself: College Board’s specification.

Points under 2.1

2.1.A Collecting customer data
2.1.B Market segmentation and customer profiles
2.1.C Building customer relationships
2.1.D Customer data, privacy and fraud risks

Points in 2 Marketing

2.1 Marketing to Customers
2.2 Consumer Behavior
2.3 Market Research
2.4 Product
2.5 Price
2.6 Place and Channels
2.7 Promotion and Marketing Communications