Specification points

College Board AP Business with Personal Finance business-with-personal-finance

127 points in 5 topics, with College Board's codes and titles.

Codes and titles are read by a script from College Board's published specification and have not been checked by a person. What each point covers is in the specification itself: College Board’s specification.

1 Businesses, Competition, and New Ideas

1.1 What Is a Business?
1.1.A Meeting customers’ problems, needs and wants
1.1.B Value creation and value capture
1.2 Markets and Competitive Advantage
1.2.A Buyers, sellers and market price
1.2.B Plans for competitive advantage
1.3 PESTEL Factors and the Business Environment
1.3.A PESTEL factors
1.3.B PESTEL, business viability and careers
1.3.C Applying PESTEL to a market
1.4 How Do Business Ideas Originate?
1.4.A Generating new product ideas
1.4.B Risk in launching new products
1.4.C Design thinking for new business ideas
1.5 Vision
1.5.A Core values and competencies in decisions
1.5.B Vision and mission statements
1.5.C Goals of businesses, social enterprises and nonprofits
1.6 Business Ethics
1.6.A Encouraging ethical behaviour
1.6.B Leaders and ethical dilemmas
1.7 Organization, Roles, and Responsibilities
1.7.A Types of business organisation
1.7.B Sole proprietors and partners
1.7.C Structuring large businesses
1.7.D Specialised departments
1.8 Supply Chains
1.8.A Developing a production process
1.8.B Supply chain plans
1.8.C Competitive strategy and supply chain decisions

2 Marketing

2.1 Marketing to Customers
2.1.A Collecting customer data
2.1.B Market segmentation and customer profiles
2.1.C Building customer relationships
2.1.D Customer data, privacy and fraud risks
2.2 Consumer Behavior
2.2.A Consumer buying decisions
2.2.B Legal and technological influences on purchasing
2.2.C Sales tactics and principles of influence
2.3 Market Research
2.3.A Why businesses do market research
2.3.B Secondary research on market opportunities
2.3.C Primary research testing business hypotheses
2.3.D Visualising market research data
2.4 Product
2.4.A Product development stages and the MVP
2.4.B Branding
2.4.C Marketing through the product life cycle
2.5 Price
2.5.A Pricing strategy
2.5.B Market conditions and pricing power
2.5.C Legal limits on pricing
2.6 Place and Channels
2.6.A Types of marketing channel
2.6.B Choosing marketing channels
2.7 Promotion and Marketing Communications
2.7.A Marketing campaigns
2.7.B Digital marketing tools

3 Personal Saving and Borrowing; Business Finance and Accounting

3.1 Saving for Future Purchases
3.1.A Reasons for and barriers to saving
3.1.B PESTEL factors and saving
3.1.C Savings plans
3.2 Borrowing, Credit, and Debt
3.2.A Reasons for borrowing and sources of funds
3.2.B Creditworthiness
3.2.C Managing debt and credit
3.3 Accounting and Financial Management
3.3.A Tracking financial data
3.3.B Accounting and finance departments
3.4 Business Expenses
3.4.A Startup costs
3.4.B Operating expenses
3.5 Financial Capital
3.5.A Why businesses seek external capital
3.5.B Sources of financial capital
3.5.C Risks and benefits for lenders and investors
3.5.D Pitching to lenders and investors
3.6 The Income Statement
3.6.A Components of an income statement
3.6.B Performance from the income statement
3.6.C Forecasting income and expenses
3.6.D Preparing an income statement
3.7 The Balance Sheet and Net Worth
3.7.A Components of a balance sheet
3.7.B Interpreting a balance sheet
3.7.C Personal net worth
3.8 The Cash Flow Statement
3.8.A Components of a cash flow statement
3.8.B Stakeholders’ use of cash flow statements
3.9 Ethics and Financial Reporting
3.9.A Incentives for unethical financial reporting
3.9.B Laws and codes for ethical accounting

4 Management and Strategy

4.1 Management and Leadership
4.1.A The function of management
4.1.B Leadership and business communication
4.1.C Hiring and developing varied competencies
4.1.D Compensating, motivating and retaining employees
4.2 Evaluating Performance Using KPIs
4.2.A Key performance indicators
4.2.B Financial and nonfinancial KPIs
4.2.C Benchmarks
4.3 Strategy and Decision Making
4.3.A Business strategy and goals
4.3.B A deliberative decision-making process
4.4 Strategic Frameworks: Porter’s Five Forces and SWOT Analysis
4.4.A Porter’s Five Forces
4.4.B Applying the Five Forces
4.4.C SWOT factors
4.4.D Applying SWOT analysis

5 Personal Goals, Budgeting, and Investing

5.1 Taxes, Net Income, and Budgeting
5.1.A Taxes paid by individuals
5.1.B Differences in federal income tax
5.1.C Reading a pay stub
5.2 Managing Personal Risk
5.2.A Insurable risks
5.2.B Types of insurance
5.2.C Choosing insurance coverage
5.2.D Protection against financial fraud
5.3 Saving and Investing for Education, Housing, and Retirement Goals
5.3.A Financial planning for life goals
5.3.B Returns on financial assets
5.3.C Saving and investment plans for goals