Edexcel BTEC National Extended Diploma in Marketing 603/5284/X · 2C

Consumers and customers

Code: 2C
In: 2 Marketing Principles
Course: BTEC National Extended Diploma in Marketing 603/5284/X
Board: Edexcel

Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.

Points in 2 Marketing Principles

2A Marketing activities
2B Researching and analysing the market
2C Consumers and customers
2D Developing a marketing strategy using a coordinated marketing mix (7Ps)