Specification points

Edexcel BTEC National Extended Diploma in Marketing 603/5284/X

57 points in 13 topics, with Edexcel's codes and titles.

Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.

1 Careers in Marketing

1A Examine the organisation of the marketing industry in the UK
1B Investigate careers in the marketing industry
1C Undertake recruitment activities for a job role in the marketing industry
1D Reflecting on own performance in a marketing recruitment process

2 Marketing Principles

2A Marketing activities
2B Researching and analysing the market
2C Consumers and customers
2D Developing a marketing strategy using a coordinated marketing mix (7Ps)

3 Customer Communications

3A Segmentation, targeting, positioning and customer decision making
3B Investigate the customer communications process for a specific product or service
3C Plan and create customer communications for a specific product or service
3D Present customer communications for a specific product or service

4 Applying Digital Marketing

4A Explore the principles of digital marketing practice used in the marketing industry
4B Explore the use of digital marketing for a specific product or service
4C Develop a digital marketing campaign for a specific product or service
4D Review the development and effectiveness of a digital marketing campaign

5 Branding Products and Services

5A Investigate the role of branding in a selected organisation
5B Review how branding is used by a selected organisation
5C Recommend improvements to a brand for an existing product or service

6 Generating Customer Loyalty

6A Purposes and benefits of customer loyalty to an organisation
6B Investigate the information required to implement customer loyalty strategies
6C Review the methods of generating customer loyalty in a selected organisation

7 Marketing an Event

7A Explore how organisations use promotion to successfully market events
7B Develop a marketing campaign to promote an event
7C Market and promote an event for a given audience
7D Evaluate the success of the marketing campaign in meeting objectives

8 Customer Immersion Experiences

8A Investigate the marketing of customer experiences for different products and services
8B Plan and deliver a customer experience to meet objectives
8C Reflect on the success of the customer experience in meeting set objectives

9 Activating a Brand

9A Investigate brand activation practice for a selected organisation
9B Create brand activation for a specific client brief
9C Testing, feedback and reflection in brand activation for a client

10 Work Experience in Marketing

10A Prepare for work experience to support progression into a career in marketing
10B Carry out work experience in a marketing-related role to meet set objectives
10C Reflecting on marketing work experience for career progression

11 Influencer Marketing

11A Investigate influencers and their associated marketing campaigns
11B Explore the use of influencer marketing within a specific market sector
11C Develop an influencer marketing plan for a specific organisation

12 Market Research for a Start-up Business

12A Market research types used by start-up businesses
12B Implement market research activities to meet a specific start-up business’ marketing objectives
12C Review market research findings and make recommendations for a start-up business

13 Corporate Social Responsibility

13A Explore the CSR issues, initiatives and impacts facing organisations
13B Explore benefits and limitations for an organisation of implementing CSR initiatives
13C Plan a CSR initiative for an organisation to address selected issues