Edexcel AS Business 8BS0 · 1.3.5d
Marketing strategies appropriate for different types of market
- Code
- 1.3.5d
- In
- 1.3.5 Marketing strategy
- Topic
- 1 Marketing and people
- Course
- AS Business 8BS0
- Board
- Edexcel
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 1.3.5 Marketing strategy
- 1.3.5a The product life cycle
- 1.3.5b Extension strategies
- 1.3.5c Boston Matrix and the product portfolio
- 1.3.5d Marketing strategies appropriate for different types of market
- 1.3.5e Consumer behaviour – how businesses develop customer loyalty