Edexcel AS Business 8BS0 · 1.1.2d
Use of ICT to support market research
- Code
- 1.1.2d
- In
- 1.1.2 Market research
- Topic
- 1 Marketing and people
- Course
- AS Business 8BS0
- Board
- Edexcel
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 1.1.2 Market research
- 1.1.2a Product and market orientation
- 1.1.2b Uses of primary and secondary market research
- 1.1.2c Limitations of market research, sample size and bias
- 1.1.2d Use of ICT to support market research
- 1.1.2e Market segmentation