Edexcel A-level Business 9BS0 · 4.3.1a
Global marketing strategy and global localisation (glocalisation)
- Code
- 4.3.1a
- In
- 4.3.1 Marketing
- Topic
- 4 Global business
- Course
- A-level Business 9BS0
- Board
- Edexcel
Grade boundaries·Edexcel command words
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 4.3.1 Marketing
- 4.3.1a Global marketing strategy and global localisation (glocalisation)
- 4.3.1b Different marketing approaches
- 4.3.1c Marketing mix and Ansoff's matrix in global markets