Edexcel A-level Business 9BS0 · 4.3.1

Marketing

Code: 4.3.1
In: 4.3 Global marketing
Topic: 4 Global business
Course: A-level Business 9BS0
Board: Edexcel

Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.

Points under 4.3.1

4.3.1a Global marketing strategy and global localisation (glocalisation)
4.3.1b Different marketing approaches
4.3.1c Marketing mix and Ansoff's matrix in global markets

Points in 4.3 Global marketing

4.3.1 Marketing
4.3.2 Niche markets
4.3.3 Cultural/social factors