Cambridge Cambridge IGCSE (9–1) Business Studies 0986 · 3.1.3
Concepts of niche marketing and mass marketing
- Code
- 3.1.3
- In
- 3.1 Marketing, competition and the customer
- Topic
- 3 Marketing
- Course
- Cambridge IGCSE (9–1) Business Studies 0986
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points in 3.1 Marketing, competition and the customer
- 3.1.1 The role of marketing
- 3.1.2 Market changes
- 3.1.3 Concepts of niche marketing and mass marketing
- 3.1.4 How and why market segmentation is undertaken