Cambridge Cambridge IGCSE (9–1) Business Studies 0986 · 3

Marketing

Code: 3
Topic of: Cambridge Cambridge IGCSE (9–1) Business Studies 0986
Course: Cambridge IGCSE (9–1) Business Studies 0986
Board: Cambridge

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

Points under 3

3.1 Marketing, competition and the customer
3.2 Market research
3.3 Marketing mix
3.4 Marketing strategy

Topics in 0986

1 Understanding business activity
2 People in business
3 Marketing
4 Operations management
5 Financial information and decisions
6 External influences on business activity