Cambridge Cambridge IGCSE Travel & Tourism 0471 · 5.5(b)
Development of product/service mix to target different market segments
- Code
- 5.5(b)
- In
- 5.5 Market segmentation and targeting
- Topic
- 5 Destination marketing
- Course
- Cambridge IGCSE Travel & Tourism 0471
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points in 5.5 Market segmentation and targeting
- 5.5(a) Different market segments
- 5.5(b) Development of product/service mix to target different market segments