Cambridge Cambridge IGCSE Travel & Tourism 0471 · 5.2

Factors affecting marketing

Code: 5.2
In: 5 Destination marketing
Course: Cambridge IGCSE Travel & Tourism 0471
Board: Cambridge

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

Points in 5 Destination marketing

5.1 Importance of marketing to travel and tourism organisations
5.2 Factors affecting marketing
5.3 Marketing mix
5.4 Market research and analysis
5.5 Market segmentation and targeting