Cambridge Cambridge International AS & A Level Psychology 9990 · 2.5

Advertising

Code: 2.5
In: 2 Consumer Psychology
Course: Cambridge International AS & A Level Psychology 9990
Board: Cambridge

Grade boundaries·Cambridge command words

Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.

Points under 2.5

2.5.1 Types of advertising and advertising techniques
2.5.2 Advertising–consumer interaction
2.5.3 Brand awareness and recognition

Points in 2 Consumer Psychology

2.1 The physical environment
2.2 The psychological environment
2.3 Consumer decision-making
2.4 The product
2.5 Advertising