Cambridge Cambridge International AS & A Level Business 9609 · 3.1.1
The role of marketing and its relationship with other business activities
- Code
- 3.1.1
- In
- 3.1 The nature of marketing
- Topic
- 3 Marketing (AS Level)
- Course
- Cambridge International AS & A Level Business 9609
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points in 3.1 The nature of marketing
- 3.1.1 The role of marketing and its relationship with other business activities
- 3.1.2 Demand and supply
- 3.1.3 Markets
- 3.1.4 Consumer and industrial marketing
- 3.1.5 Mass marketing and niche marketing
- 3.1.6 Market segmentation
- 3.1.7 Customer relationship marketing (CRM)