AQA GCSE Business 8132 · 3.5.3
The purpose and methods of market research
- Code
- 3.5.3
- In
- 3.5 Marketing
- Course
- GCSE Business 8132
- Board
- AQA
Grade boundaries·AQA command words
Codes and titles are read by a script from AQA's published specification and have not been checked by a person. What each point covers is in the specification itself: AQA’s specification.
Points in 3.5 Marketing
- 3.5.1 Identifying and understanding customers
- 3.5.2 Segmentation
- 3.5.3 The purpose and methods of market research
- 3.5.4 The elements of the marketing mix: price, product, promotion and place (4Ps)