AQA GCSE Business 8132 · 3.5.2

Segmentation

Code: 3.5.2
In: 3.5 Marketing
Course: GCSE Business 8132
Board: AQA

Codes and titles are read by a script from AQA's published specification and have not been checked by a person. What each point covers is in the specification itself: AQA’s specification.

Points in 3.5 Marketing

3.5.1 Identifying and understanding customers
3.5.2 Segmentation
3.5.3 The purpose and methods of market research
3.5.4 The elements of the marketing mix: price, product, promotion and place (4Ps)