AQA AS Business 7131 · 3.3.4
Making marketing decisions: using the marketing mix
- Code
- 3.3.4
- In
- 3.3 Marketing management
- Course
- AS Business 7131
- Board
- AQA
Codes and titles are read by a script from AQA's published specification and have not been checked by a person. What each point covers is in the specification itself: AQA’s specification.
Points in 3.3 Marketing management
- 3.3.1 Setting marketing objectives
- 3.3.2 Understanding markets and customers
- 3.3.3 Making marketing decisions: segmentation, targeting, positioning
- 3.3.4 Making marketing decisions: using the marketing mix