AQA AS Business 7131 · 3.3.1

Setting marketing objectives

Code: 3.3.1
In: 3.3 Marketing management
Course: AS Business 7131
Board: AQA

Codes and titles are read by a script from AQA's published specification and have not been checked by a person. What each point covers is in the specification itself: AQA’s specification.

Points in 3.3 Marketing management

3.3.1 Setting marketing objectives
3.3.2 Understanding markets and customers
3.3.3 Making marketing decisions: segmentation, targeting, positioning
3.3.4 Making marketing decisions: using the marketing mix