Specification points
WJEC Level 3 Applied Certificate in Tourism 4803QC
112 points in 7 topics, with WJEC's codes and titles.
Codes and titles are read by a script from WJEC's published specification and have not been checked by a person. What each point covers is in the specification itself: WJEC’s specification.
1 Unit 1: The Global Tourism Industry
- 1.1 Sectors of the tourism industry
- 1.1.1 The different sectors that make up the tourism industry and their functions
- 1.1.2 Infrastructure to support tourism
- 1.1.3 Customer-facing technology
- 1.2 Tourists and motivations for travel
- 1.2.1 Types of tourists
- 1.2.2 Tourist motivations
- 1.2.3 Traditional and global audience segments
- 1.3 Structures and interrelationships in tourism
- 1.3.1 Public, private and voluntary organisations
- 1.3.2 Interrelationships
- 1.3.3 Integration
- 1.4 The value of tourism to the economy
- 1.4.1 Visitor numbers
- 1.4.2 Value of tourism to the economy
- 1.4.3 Employment in the industry
3 Unit 3: Managing the Customer Experience
- 3.1 Factors that influence customers
- 3.1.1 Customer expectations and experience
- 3.1.2 Skills and qualities needed to deliver excellent customer experiences
- 3.1.3 The impact of skills and qualities when creating a customer centred culture
- 3.2 Setting standards for the customer experience through policies, procedures and legislation
- 3.2.1 Importance of consumer policies and legislation
- 3.2.2 Policies and legislation for a customer-centred culture
- 3.2.3 Implications of noncompliance with policies and legislation
- 3.3 The importance of delivering and monitoring the customer experience
- 3.3.1 The benefits of delivering and monitoring the customer experience
- 3.3.2 Methods of monitoring, measuring and evaluating the customer experience
- 3.3.3 The impact of reviewing customer experiences on a tourism business
- 3.4 Delivering and evaluating customer experiences
- 3.4.1 Demonstrating excellence in customer experiences
- 3.4.2 Evaluating customer experiences
- 3.4.3 Reviewing customer experiences and making recommendations for future delivery
4 Unit 4: Global Destinations
- 4.1 Worldwide destinations
- 4.1.1 The physical features of travel geography
- 4.1.2 Characteristics of global tourist destinations
- 4.1.3 Developed and developing global tourist destinations
- 4.2 Key tourism features of a destination
- 4.2.1 The key features necessary for global tourism destinations
- 4.2.2 Types of global tourist destinations
- 4.2.3 Impacts on the destination
- 4.3 Factors that motivate tourists
- 4.3.1 Motivational factors for visiting global destinations
- 4.3.2 Barriers to visiting global destinations
- 4.3.3 Evaluating key motivations
- 4.4 Developing tailor-made holidays
- 4.4.1 Understanding niche markets
- 4.4.2 Components of tailor-made holidays
- 4.4.3 Developing itineraries for tailor-made holidays
5 Unit 5: Planning, Co-ordinating and Running an Event
- 5.1 The range and management of events
- 5.1.1 Different types of events
- 5.1.2 The requirements to plan, co-ordinate and run an event
- 5.1.3 The skills required to plan, co-ordinate and run an event
- 5.2 Planning and preparing for an event
- 5.2.1 Teamwork
- 5.2.2 Feasibility of planning and preparing for an event
- 5.2.3 Event planning and project management
- 5.2.4 Marketing and promotion
- 5.3 Running and evaluating an event
- 5.3.1 Management of running an event
- 5.3.2 Evaluation of an event
- 5.3.3 Reviewing personal performance and skills
6 Unit 6: Digital Marketing for Tourism and Events: Vocational context
- 6.1 The role of digital marketing
- 6.1.1 The role of digital marketing
- 6.1.2 Digital marketing technology and strategies used to target customers
- 6.1.3 The impact of digital marketing
- 6.2 Legal and ethical considerations for digital marketing
- 6.2.1 The concerns of using digital marketing techniques
- 6.2.2 The importance of legal considerations for digital marketing
- 6.2.3 The importance of ethical considerations for digital marketing
- 6.3 Planning a digital promotional campaign
- 6.3.1 The influences on digital marketing decisions
- 6.3.2 The purpose of market research
- 6.3.3 Planning a digital promotional campaign
- 6.4 Creating and reviewing a digital promotional campaign
- 6.4.1 Selecting a digital marketing method
- 6.4.2 Creating a digital promotional campaign
- 6.4.3 Reviewing a digital promotional campaign
7 Unit 7: Employment in Tourism and Events
- 7.1 Employment opportunities in the tourism and events sector
- 7.1.1 The different types of employment opportunities available
- 7.1.2 Responsibilities
- 7.1.3 Benefits of providing good customer service and sales
- 7.2 Skills, qualities and qualifications required for the tourism and events sector
- 7.2.1 Skills and qualities
- 7.2.2 Qualifications
- 7.2.3 Employee expectations
- 7.3 Pathways to a career within the tourism and events sector
- 7.3.1 Different pathways available in the tourism and events sector
- 7.3.2 The recruitment and selection process
- 7.3.3 Ethical and legal considerations in the recruitment and selection process
- 7.4 Producing a professional digital identity
- 7.4.1 Reviewing personal skills and qualities
- 7.4.2 Producing a personal development plan
- 7.4.3 Producing a professional digital identity
8 Unit 8: Adapting to Change in the Tourism Industry
- 8.1 The need for tourism development
- 8.1.1 Adapting to change
- 8.1.2 Butler’s Tourism Area Life Cycle (TALC)
- 8.1.3 The role of stakeholders in tourism development
- 8.2 How tourism is changing
- 8.2.1 Factors causing change
- 8.2.2 Issues that cause change
- 8.2.3 Analysing current changes
- 8.3 Planning for change in tourism development
- 8.3.1 Sustainable development
- 8.3.2 Working towards Sustainable Development Goals (SDG)
- 8.3.3 Global sustainable development in action