WJEC Level 3 Applied Certificate in Business 4783QC · 1.2

Marketing principles for business success

Code: 1.2
Topic of: WJEC Level 3 Applied Certificate in Business 4783QC
Course: Level 3 Applied Certificate in Business 4783QC
Board: WJEC

Codes and titles are read by a script from WJEC's published specification and have not been checked by a person. What each point covers is in the specification itself: WJEC’s specification.

Points under 1.2

1.2.1 The purpose of marketing
1.2.2 Researching the market
1.2.3 Customer needs and wants
1.2.4 Creating an integrated marketing mix
1.2.5 Product decisions
1.2.6 Promoting the product
1.2.7 Choosing the price
1.2.8 Distributing the product

Topics in 4783QC

1.1 Exploring business fundamentals
1.2 Marketing principles for business success
1.3 Managing business finance
1.4 Managing human resources (HR)
1.5 Coordinating efficient business operations
1.6 Developing skills for business
1.7 Managing ethical business operations
1.8 Sustainable business