SQA Higher Business Management C810 76 · 2.2

Market research

Code: 2.2
In: 2 Management of marketing
Course: Higher Business Management C810 76
Board: SQA

Codes and titles are read by a script from SQA's published specification and have not been checked by a person. What each point covers is in the specification itself: SQA’s specification.

Points in 2 Management of marketing

2.1 Customers
2.2 Market research
2.3 Marketing mix
2.4 Product
2.5 Price
2.6 Place
2.7 Promotion
2.8 People
2.9 Process
2.10 Physical evidence
2.11 Technology