OCR AS Level Business H031 · 12
The marketing strategy
- Code
- 12
- Topic of
- OCR AS Level Business H031
- Course
- AS Level Business H031
- Board
- OCR
Codes and titles are read by a script from OCR's published specification and have not been checked by a person. What each point covers is in the specification itself: OCR’s specification.
Points under 12
Topics in H031
- 1 Introduction to business
- 2 Business objectives and strategy
- 3 External influences
- 4 Accounting and finance within a business environment
- 5 Management accounting
- 6 Financial accounting
- 7 Human resource management within a business environment
- 8 The workforce
- 9 Management
- 10 Marketing within a business environment
- 11 Customer needs
- 12 The marketing strategy
- 13 The production process
- 14 Productive efficiency