Edexcel BTEC National Extended Certificate in Enterprise and Entrepreneurship 601/7414/6 · 2B
Using information to develop the rationale for a marketing campaign
- Code
- 2B
- In
- 2 Developing a Marketing Campaign
- Course
- BTEC National Extended Certificate in Enterprise and Entrepreneurship 601/7414/6
- Board
- Edexcel
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 2 Developing a Marketing Campaign
- 2A Principles and purposes of marketing behind a campaign rationale
- 2B Using information to develop the rationale for a marketing campaign
- 2C Planning and developing a marketing campaign