Edexcel BTEC National Extended Diploma in Business 601/7160/1 · 18B
Review the effectiveness of the promotional mix used by different businesses
- Code
- 18B
- In
- 18 Creative Promotion
- Course
- BTEC National Extended Diploma in Business 601/7160/1
- Board
- Edexcel
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 18 Creative Promotion
- 18A Explore the role of integrated marketing communications in creative promotion
- 18B Review the effectiveness of the promotional mix used by different businesses
- 18C Create a plan for a promotional campaign