Edexcel International AS and A level Business XBS11/YBS11 · 4.3.3.1.d
Application of Ansoff’s matrix and Porter’s matrix to global marketing decisions
- Code
- 4.3.3.1.d
- In
- 4.3.3.1 Marketing
- Topic
- 4.3 Global business
- Course
- International AS and A level Business XBS11/YBS11
- Board
- Edexcel
Grade boundaries·Edexcel command words
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 4.3.3.1 Marketing
- 4.3.3.1.a Global marketing strategy and global localisation (glocalisation)
- 4.3.3.1.b Different marketing approaches
- 4.3.3.1.c Application and adaptation of the marketing mix (4Ps) to global markets
- 4.3.3.1.d Application of Ansoff’s matrix and Porter’s matrix to global marketing decisions