Edexcel International AS and A level Business XBS11/YBS11 · 1.3.3.4

Pricing strategies

Code: 1.3.3.4
In: 1.3.3 Marketing mix and strategy
Topic: 1.3 Marketing and people
Course: International AS and A level Business XBS11/YBS11
Board: Edexcel

Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.

Points under 1.3.3.4

1.3.3.4.a Types of pricing strategy
1.3.3.4.b Factors that determine the most appropriate pricing strategy for a particular situation
1.3.3.4.c Changes in pricing to reflect social trends

Points in 1.3.3 Marketing mix and strategy

1.3.3.1 Marketing objectives and strategy
1.3.3.2 Product/service design
1.3.3.3 Promotion and branding
1.3.3.4 Pricing strategies
1.3.3.5 Distribution