Edexcel International AS and A level Business XBS11/YBS11 · 1.3.3.1.a
Marketing objectives
- Code
- 1.3.3.1.a
- In
- 1.3.3.1 Marketing objectives and strategy
- Topic
- 1.3 Marketing and people
- Course
- International AS and A level Business XBS11/YBS11
- Board
- Edexcel
Grade boundaries·Edexcel command words
Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.
Points in 1.3.3.1 Marketing objectives and strategy
- 1.3.3.1.a Marketing objectives
- 1.3.3.1.b The product life cycle and extension strategies
- 1.3.3.1.c The Boston Matrix and the product portfolio
- 1.3.3.1.d The concept of ‘marketing mix’
- 1.3.3.1.e Marketing strategies appropriate for different types of market
- 1.3.3.1.f Consumer behaviour – how businesses develop customer loyalty