Edexcel A-level Business 9BS0 · 1.1.2a

Product and market orientation

Code: 1.1.2a
In: 1.1.2 Market research
Topic: 1 Marketing and people
Course: A-level Business 9BS0
Board: Edexcel

Codes and titles are read by a script from Edexcel's published specification and have not been checked by a person. What each point covers is in the specification itself: Edexcel’s specification.

Points in 1.1.2 Market research

1.1.2a Product and market orientation
1.1.2b Uses of primary and secondary market research
1.1.2c Limitations of market research, sample size and bias
1.1.2d Use of ICT to support market research
1.1.2e Market segmentation