Cambridge Cambridge IGCSE Enterprise 0454 · 8.1
The purpose of marketing
- Code
- 8.1
- In
- 8 Markets and customers
- Course
- Cambridge IGCSE Enterprise 0454
- Board
- Cambridge
Grade boundaries·Cambridge command words
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points in 8 Markets and customers
- 8.1 The purpose of marketing
- 8.2 Market research
- 8.3 Customer retention
- 8.4 Marketing communications