Cambridge Cambridge IGCSE Business 0264 · 3.1.3
Mass markets and niche markets
- Code
- 3.1.3
- In
- 3.1 Marketing and the market
- Topic
- 3 Marketing
- Course
- Cambridge IGCSE Business 0264
- Board
- Cambridge
Codes and titles are read by a script from Cambridge's published specification and have not been checked by a person. What each point covers is in the specification itself: Cambridge’s specification.
Points in 3.1 Marketing and the market
- 3.1.1 The role of marketing
- 3.1.2 Understanding market changes
- 3.1.3 Mass markets and niche markets
- 3.1.4 Market segmentation